Imagine capturing the vibrant spirit of Italy through the lens of a seasoned street photographer—this is exactly what Alex Webb has done for the 2026 Lavazza calendar. The iconic Italian coffee brand enlisted Webb, renowned for his striking use of color and dynamic compositions, to bring its upcoming calendar to life. And the results are nothing short of mesmerizing.
During a two-week creative journey, Webb shot the project using his trusted Leica M (Typ 240) rangefinder camera, often equipped with a Summicron 35mm f/2 lens. This setup allowed him to seamlessly capture spontaneous moments full of energy and vivid hues that define both his style and the lively Italian scenery.
In a behind-the-scenes video, Webb explains his approach: “My goal was to recreate scenes brimming with energy, life, and vibrant color.” As a member of Magnum Photos since 1979, Webb has built a reputation for his compelling storytelling through powerful visuals. “I’m a color photographer at heart,” he emphasizes, “believing strongly in the emotional impact that color can convey. I aimed to find scenes that resonate on a deeper, emotional level.”
He also highlights Italy’s rich artistic heritage, referencing its longstanding aesthetic traditions rooted in the Renaissance. Webb sought to follow the natural play of light, the vividness of colors, and the movements of people—elements that together create a dynamic narrative of Italy’s lively street scenes.
When it comes to lighting, Webb prefers shooting during the early morning or late afternoon, when sunlight strikes at a gentle, slanting angle. This timing produces richer colors and more nuanced tonalities, adding depth to his images. For indoor shots, he supplemented natural light with artificial sources and used mirrors to bounce light and enhance the scene.
This project showcases Webb’s mastery in blending spontaneous street moments with his signature colorful aesthetic, capturing Italy’s vibrant essence in a way that’s both authentic and artistically rich. So, what do you think—can the magic of color truly evoke the soul of a place? Or is there something more that makes a photograph resonate? Share your thoughts below and let’s start the conversation.
