Overtourism Threatens WA's South West: Busselton, Dunsborough Face Crowds (2026)

Imagine your favorite slice of paradise, a pristine beach or a historic landmark, suddenly overrun by crowds, losing its charm and tranquility. This is the growing fear among residents of Western Australian towns, who are now grappling with the challenges of 'overtourism.' But here's where it gets controversial: while tourism boosts the local economy, unchecked visitor numbers threaten to erode the very essence of these destinations. And this is the part most people miss—finding the delicate balance between welcoming tourists and preserving the unique character of these places.

In the picturesque South West region, the iconic Busselton Jetty has seen a staggering 60% increase in visitors over the past decade. During the recent holiday season, a whopping 10,000 people flocked to the jetty between Christmas and New Year's Day. Is this sustainable? Busselton Jetty CEO Lisa Shreeve thinks not. She emphasizes the importance of maintaining the site's 'special' allure, drawing a parallel to overcrowded global landmarks like the Trevi Fountain. 'When you're squeezed in with thousands of others, it diminishes the experience,' she explains. To combat this, the team is exploring measures such as capping tour group sizes and staggering visitor times. While walk tickets may not be limited yet, underwater observatory and train tickets are already facing restrictions.

In nearby Dunsborough, the situation is equally pressing. Jeff Forrest, a 40-year resident and chair of the local reference group, has witnessed the town's beaches become increasingly congested. He recalls instances where finding a parking spot along the coast was nearly impossible. Here’s the bold take: Forrest advocates for capping visitor numbers by limiting accommodation options. 'We welcome tourists, but overtourism risks destroying the natural beauty and character of our area,' he warns. He likens the situation to overgrazing a paddock, asking, 'How many sheep can you add before the land is ruined?' His solution? Determine the region's carrying capacity and implement measures to manage visitor flow.

However, not everyone agrees. At Meelup Beach, visitors like Kalia and Matt Alessi, who have experienced busier beaches in Sydney, argue against capping tourists. They believe such restrictions could hinder economic growth and are willing to share the space. 'The beach is for everyone,' Matt asserts, calling caps 'selfish and greedy.' But is sharing always caring? As crowds grow, so do concerns about environmental damage and the loss of local charm.

The City of Busselton has already taken steps to regulate short-stay accommodations like Airbnb, but Mayor Phil Cronin is hesitant to intervene further. He believes the issue will self-regulate before reaching the extreme levels seen in parts of Europe or Australia's eastern states. 'If we become saturated, we'll lose our appeal,' he notes, adding that tourism contributes a staggering $1 billion annually to the region. 'We must embrace it,' he says.

Further south, the Department of Biodiversity, Conservation and Attractions is urging holidaymakers to explore less crowded areas. Regional Leader Peter Masters highlights the strain on popular spots like William Bay National Park, where overflowing car parks pose risks to vegetation and increase fire hazards. 'Not everyone needs to head to the coast,' he suggests, pointing to inland activities as viable alternatives.

Here’s the thought-provoking question: Can we strike a balance between economic growth and environmental preservation, or will overtourism inevitably claim our most cherished destinations? Share your thoughts in the comments—do you think capping visitor numbers is necessary, or should we let the market decide?

Overtourism Threatens WA's South West: Busselton, Dunsborough Face Crowds (2026)
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